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Cre8ive Coffee is rebranding to East Coast Roast soon. Learn more here.

I came to the coffee industry from Craft Beer, and in the beer world quality is a huge focus. Beer is a very difficult thing to make and a lot of things can go wrong. Plus customers were extremely knowledgeable, critical and really only bought our beer if it was a lot better than normal beer they could get for cheaper. Upon joining the coffee business, it seemed a little bit more commoditised to me. Our customers are quire price...